Kirk Hammett talking about "Through the Never"

Kirk Hammett has been talking about Metallica's IMAX 3D concert film Through the Never. The guitarist notes that, while he thought the band made "a really, really great movie," the film was a failure at the box office because it didn't bring in casual moviegoers:

We put so much time and so much effort and made sure it was.exactly the way that we.envisioned it. Our fans definitely went to movie theaters and saw.the film, but the people that we were counting on to buy movie tickets — which was your casual.moviegoer - they weren't as.motivated to buy a ticket as our fans. For us, that was a big question mark. Why? We couldn't figure it out.

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